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Questions? Please contact Jenn Cutri at jcutri@theaapc.org or 703-245-8022.
2017 POLLIE CATEGORIES
OVERALL
CANDIDATE DIVISIONA01 Direct Mail Campaign
A02 Television Campaign
A03 Digital or Internet Campaign
A04 Phone Campaign
A05 Radio Campaign
A06 Fundraising Campaign
A07 Best Use of Opposition Research
A08 Best in Show
BALLOT INITIATIVE DIVISION
A09 Direct Mail Campaign
A10 Television Campaign
A11 Digital or Internet Campaign
A12 Phone Campaign
A13 Radio Campaign
A14 Best in Show
PUBLIC AFFAIRS DIVISION
A15 Direct Mail Campaign
A16 Television Campaign
A17 Digital or Internet Campaign
A18 Phone Campaign
A19 Radio Campaign
A20 Best in Show
DIRECT MAIL
CANDIDATE DIVISIONB01 For President
B02 For Governor
B03 For U.S. Senate
B04 For U.S. House of Representatives
B05 For Down-Ballot Statewide
B06 For Local/Municipal/Regional
B07 For PAC/Super PAC
B08 For Organization
B09 For Special Election
B10 Bilingual/Multilingual/Foreign
Language
B11 Early Voting/Absentee/Vote-by-Mail
B12 Best Use of Humor
B13 Best Use of Negative or Contrast
B14 Best Use of Illustration
or Photography
B15 Best Use of Social Pressure
B16 Best Use of Slate Mail
B17 GOTV
B18 Independent Expenditure Campaign
- President
B19 Independent Expenditure Campaign
- Governor
B20 Independent Expenditure Campaign
- U.S. Senate
B21 Independent Expenditure Campaign
- U.S. House of Representatives
B22 Independent Expenditure Campaign
- Down-Ballot
BALLOT INITIATIVE DIVISION
B23 For Statewide
B24 For Local
B25 GOTV
B26 Bilingual/Multilingual/Foreign
Language
B27 Best Use of Negative or Contrast
B28 Best Use of Social Pressure
B23 For Statewide
B24 For Local
B25 GOTV
B26 Bilingual/Multilingual/Foreign
Language
B27 Best Use of Negative or Contrast
B28 Best Use of Social Pressure
PUBLIC AFFAIRS DIVISION
B29 For National
B30 For Statewide
B31 For Local
B29 For National
B30 For Statewide
B31 For Local
MISCELLANEOUS
B32 Best Use of Opposition Research
B32 Best Use of Opposition Research
TELEVISION
CANDIDATE DIVISIONC01 For President
C02 For Governor
C03 For U.S. Senate
C04 For U.S. House of Representatives
C05 For Down-Ballot Statewide
C06 For Local/Municipal/Regional
C07 For PAC/Super PAC
C08 For Special Election
C09 Bilingual/Multilingual/Foreign
Language
C10 Best Use of Humor
C11 Best Use of Negative or Contrast
C12 Best Use of Personality or Celebrity
C13 Independent Expenditure Campaign
- President
C14 Independent Expenditure Campaign
- Governor
C15 Independent Expenditure Campaign
- U.S. Senate
C16 Independent Expenditure Campaign
- U.S. House of Representatives
C17 Independent Expenditure Campaign
- Down-Ballot
BALLOT INITIATIVE DIVISION
C18 For Statewide
C19 For Local
C20 Bilingual/Multilingual/Foreign
Language
C18 For Statewide
C19 For Local
C20 Bilingual/Multilingual/Foreign
Language
PUBLIC AFFAIRS DIVISION
C21 For National
C22 For Statewide/Local
C21 For National
C22 For Statewide/Local
DIGITAL/INTERNET
CANDIDATE DIVISIOND01 Internet Advertising - President
D02 Internet Advertising - Governor
D03 Internet Advertising - U.S. Senate
D04 Internet Advertising - U.S. House of
Representatives
D05 Internet Advertising - Down-Ballot
D06 Internet Advertising - Special
Election
D07 Internet Advertising - Best Use of
Search Engine Marketing
D08 Internet Advertising - Best Use of
Targeting
D09 Website - President
D10 Website - Governor
D11 Website - U.S. Senate
D12 Website - U.S. House of
Representatives
D13 Website - Down-Ballot
D14 Bilingual/Multilingual/Foreign
Language
D15 Best Use of Email Marketing
(Non-Fundraising)
D16 Best Use of Humor
D17 Best Use of Negative or Contrast
D18 Best Use of Internet Radio
D19 Best Use of Social Media
D20 Web Video
D21 Independent Expenditure Campaign
- President
D22 Independent Expenditure Campaign
- Governor
D23 Independent Expenditure Campaign
- U.S. Senate
D24 Independent Expenditure Campaign
- U.S. House of Representatives
D25 Independent Expenditure Campaign
- Down-Ballot
BALLOT INITIATIVE DIVISION
D26 Internet Advertising
D27 Website
D28 Best Use of Email Marketing
(Non-Fundraising)
D29 Best Use of Internet Radio
D30 Best Use of Social Media
D31 Web Video
D26 Internet Advertising
D27 Website
D28 Best Use of Email Marketing
(Non-Fundraising)
D29 Best Use of Internet Radio
D30 Best Use of Social Media
D31 Web Video
PUBLIC AFFAIRS DIVISION
D32 Internet Advertising
D33 Website
D34 Best Use of Email Marketing
(Non-Fundraising)
D35 Best Use of Internet Radio
D36 Best Use of Social Media
D37 Web Video
D32 Internet Advertising
D33 Website
D34 Best Use of Email Marketing
(Non-Fundraising)
D35 Best Use of Internet Radio
D36 Best Use of Social Media
D37 Web Video
PHONES
CANDIDATE DIVISIONE01 Automated Calls - Statewide
E02 Automated Calls - Local
E03 Automated Calls - Independent
Expenditure Campaign
E04 Patch-Through Program -
Autodial/Live
E05 Live Calls
E06 Telephone Town Hall Call/Forum Call
BALLOT INITIATIVE DIVISION
E07 Automated Calls
E08 Patch-Through Program -
Autodial/Live
E09 Live Calls
E10 Telephone Town Hall Call/Forum Call
PUBLIC AFFAIRS DIVISION
E11 Automated Calls
E12 Patch-Through Program -
Autodial/Live
E13 Live Calls
E14 Telephone Town Hall Call/Forum
Calls
MISCELLANEOUS
E15 Best Use of Mobile Application
E16 Best Use of Mobile Technology
E17 Best Use of Social Pressure
E18 Best Use of Unusual Phone
Techniques
E19 Innovative Use of Automated
Technology
E15 Best Use of Mobile Application
E16 Best Use of Mobile Technology
E17 Best Use of Social Pressure
E18 Best Use of Unusual Phone
Techniques
E19 Innovative Use of Automated
Technology
RADIO
F01 For PresidentF02 For Governor
F03 For U.S. Senate
F04 For U.S. House of Representatives
F05 For Down-Ballot
F06 For PAC/Super PAC
F07 Bilingual/Multilingual/Foreign
Language
F08 Best Use of Humor
F09 Best Use of Negative or Contrast
F10 Independent Expenditure Campaign
BALLOT INITIATIVE DIVISION
F11 Best Use of Radio
PUBLIC AFFAIRS DIVISION
F12 Best Use of Radio
FUNDRAISING
G01 Best Use of Direct MailG02 Best Use of Email
G03 Best Use of Social Media
G04 Best Use of Website/Donation
Page
G05 Best Use of Phones
G06 For PAC/Super PAC Fundraising
G07 For Use of Trade Association
Fundraising
G08 Fundraising Gift With Donation
G09 Fundraising Event
NEWSPAPER
H01 Full PageH02 Less Than Full Page
H03 Insert
COLLATERAL
I01 BillboardI02 Door Hanger
I03 Logo
I04 Mass Transit/Bus Sign
I05 Most Original/Innovative Collateral
Material
I06 Non-Mail Brochure
I07 Yard/Outdoor Sign
FIELD
J01 Absentee ProgramJ02 GOTV Program
J03 Best Use of Analytics
J04 Voter ID Program
J05 Walk/Handout Piece
INTERNATIONAL
K01 Direct MailK02 Television
K03 Internet or Digital
K04 Phones
K05 Radio
K06 Fundraising
K07 Newspaper
K08 Best in Show
STUDENT
L01 Best Campaign Plan
Questions? If you have any additional questions, you can contact Jenn Cutri, Pollie Contest Manager, at (703) 245-8022 or jcutri@theaapc.org